Reset early August, immediately got 16 matches in the first 12 hours of having an account. I kept the same account, swiped some every day. Ended up with less than 30 matches total. Think about that — I got more than half my matches in the first 1.5% of the total time I had my account open. If you are serious about Tinder, you need to be resetting every week to take advantage of this.