Have a few bullet points of your beliefs. Find evidence for not going against them at any cost. Re-inforce these by frame battling your friends. Being disagreeable yet being very logical about disagreeing When you get emotional, your frames start to crumble. That's why women have such weak frames. They tend to have a strong superficial layer for their frames. But it's always optimal to ask the right questions Her: "What makes you deserve me?" You: (logical) Do guys often not deserve you? (You subtly challenge her by implying she attracts the worst kind of men. And that could be your follow up) You: (emotional) I play racquetball with Jesus christ (It's funny but you're not really challenging her beliefs; which are that she's the prize) One more option is you make her qualify her frame "Are you that amazing?" She says yes, and then you make her qualify with "How are you amazing?" When you directly challenge her frame, you are always going to lose and at a risk of getting confrontational. If you say, "What make you deserve my presence?". You are challenging her beliefs, but you're absolutely not being subtle about it. Plus, you're almost offending her ego evidently You get my point? Indian PE, to the rescue. (Curry man)