It's really hard to give you an accurate general answer, because it's really on a case by case basis. Sometimes, not saying anything or significantly delaying your response to be the best course of action. A girl sends you a feisty text and then suddenly doesn't hear from you. At that moment, she might not care by 20 mins later when her mood changes, she suddenly starts sweating over her text. Did she go too far? sometimes she will double text you or sometimes, she will make a subconscious mental not to "Text you with more respect"

In terms of texting, I view it as each individual text as a nudge instead of a big push. You slowly want to nudge the girl in the right direction, which often involves buying into your frame. The things that I'd never do are "Get needy. Apologize, start buying into her frame, etc"

If you have specific examples, post them below and I think I can give you a much more concrete answer